The Fashion Life Tour
Event: Miami Swim Week - 7/8/23
Designers, models, celebrities and special guests all gathered together for a night of networking, entertainment, & fashion during Miami Swim Week at the Fashion Life Tour event. This highly anticipated show didn't disappoint as some of the top designers showcased their latest collection.
Hot Coco Cosmetics had the pleasure of being the Beauty Sponsor for this event. Rhonda Young who is the CEO of Hot Coco Cosmetics was in attendance as each model gracefully walked the runway wearing cosmetics from her brand. Rhonda started this business because she was tired of products and makeup brands not paying attention to features, undertones, and skin textures of all women. Her goal is to bring her customers products that enhance not only their outer beauty but their understanding that All women are stunning and unique. You often see cosmetic brands sponsoring fashion shows. What you don't often see is the CEO of the company personally interacting with the designers and models at these shows. There is a personal connection that Rhonda has with the people she works with that leaves a lasting impression with them. It's almost as if you're not just a customer or client. She makes you feel part of her team. This is the secret ingredient that allows Hot Coco Cosmetics to thrive in this industry as the powerhouse cosmetic brand they are becoming. Rhonda has also been the beauty sponsor for New York Indonesian Fashion Week so she is no stranger when it comes to sponsoring fashion shows and her beloved brand is soon to become a household name. Anyone who works with Rhonda knows that she supports her team. Everyone has a part to do and together they will be successful as a unit.
Two of the ladies that attended The Fashion Life Tour event were Deja and Mel. Deja is a fashion model who also blogs. She has been modeling for the past 11 years and has walked in some high profile fashion shows such as Runway 7 and New York Indonesian Fashion Week just to name a few. Mel is Rhonda's personal assistant and stylist. She makes sure Rhonda is looking her best and provides her assists with distributing the cosmetics to the make-up artists.
We asked Diane: What is it about Lila's collection that sets it apart from other swimwear brands?
Diane's response: The vibrant and abstract use of color for sure. I can notice a Lila Nikole piece from a mile away.
Lila Nikole - Runway Show
Lila Nikole - Runway Show
Hot Coco Cosmetics, an up and coming cosmetic brand covered Miami Swim Week for the first time this year. The CEO of the company Rhonda Y. and her team were among the members of the media who wrote articles, created REEL's and took pictures with fashion designers who showcased their collection and models that walked in the show. We asked Rhonda to give us her thoughts regarding Lila Nikole's collection. This was her response.
CEO of Hot Coco Cosmetics
Rhonda Y. @hotcococosmetics
Rhonda Y: "Lila Nikole was my highlight for Miami Swim Week powered by Art Hearts Fashion. The swimwear was bold and electric and satisfied my visual tastebuds. Anyone who wears any of these looks must have the confidence to pull off such flare! I took to the amazing hair and make up and matched the confidence of each model. This designer put me right in my element and did swim week the way it’s supposed to be done"
Deja Natei who is a fashion blogger / model also covered Miami Swim Week with Rhonda. She had the opportunity to catch Lila's stunning swimwear garments on the runway and was kind enough to give us a statement as well.
Left: Blogger / Model - @dejanatei
Right: Model - @dianepestevez
Deja Natei: "I absolutely loved seeing the Lila Nikole collection! I loved the diversity in the models and the vibrant colors of the garments. The designs of the swimsuits were very eye-catching and had me excited to see each model come down the runway! I would definitely love to slay the runway wearing her amazing collection!
I saw Diane slay the runway looking so fierce and confident. She really brought the garment to life with her amazing energy on the runway! To meet her was so amazing. She was so beautiful, humble, and down to earth".
Check out these other articles from Miami Swim Week 2023